Identifying & Engaging with Influencers | My SheerLuxe Presentation #Sheerb2b

by Chelsea Blacker on 19/04/2013

Today I’ve been at SheerLuxe Conference.  Some very impressive speakers and great insights at the level marketing directors and key decision makers function in.  My presentation is on SlideShare now.


If you’re interested in chatting with me further, don’t hesitate to contact via Twitter, LinkedIn, or via the BlueGlass Contact Us page.

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Lessons Learned from Blogger Outreach | Linkdex ThinkTank March 2013

by Chelsea Blacker on 18/03/2013

I’ve discussed a few lessons learned from a specific international blogger outreach project I delivered on at this Linkdex ThinkTank.  These included learning that for this project persona development was an extravagant waste of time, writers need DEAD SIMPLE briefs, and acting as an enthusiast really helps with placement.

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Local SEO 2013 Tips & Advice | My Distilled Live Presentation

by Chelsea Blacker on 01/03/2013

I had a lovely evening at Distilled Live, and learned a lot from the social presos in addition to sharing my tips and thoughts on how to improve organic visibility for local businesses.

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The Art of Recycling Content | My Content Marketing Show Presentation

November 18, 2012

I had a great time at The Content Marketing Show, there were some phenominal presentations.  I  think this event merged the digital marketing crowd and the content crowd in a way I haven’t seen at previous content events.  I assume this may be because the show was created by Kelvin Newman of Site Visibility, who [...]

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Post-Penguin Link Analysis | My ThinkVis Presentation

September 1, 2012

The topic sounds a bit bleak –  but I hope I did this fascinating topic justice!  I certainly mined a ton of research. I had a great time at the popular weekend digital marketing conference #ThinkVis, always a pleasure to spend a Saturday in Leeds with other people who so keen on digital they want to spend [...]

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How to Pitch SEO to Marketing Directors at #BrightonSEO

April 15, 2012

On Friday I attended #BrightonSEO – it’s an amazing conference providing first rate SEO insights, put on by Kelvin Newman, the Creative Director of ThinkVisibility.  I was fortunate to be invited to speak, and my topic was about winning marketing directors over with SEO.  You can read my official blog post on how to pitch [...]

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Drapers Fashion Conference Today

February 28, 2012

If you have time, there is a great conference happening in London today.  It’s the Drapers Fashion 2012 Conference in Tower Hill.   Some of the highlights include: Essential strategies for growth abroad. Innovative ways to use social media to increase returns. Best practise to utilise mobiles to their full potential. Analysing the ever-changing consumer: Increasing loyalty and enhancing the [...]

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Advice of a Salesman

January 15, 2012

I friend of mine actually is a salesman who travels the UK, and I asked him for some advice.  He is the antithesis of a “traveling salesman”; his hair isn’t greasy, you can’t see manipulative cogs turning in his head, and he’s friendly.  So if I’m going to emulate anyone in pushing sales, I’d like [...]

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Quad’s Online Marketing Meetup is in London Tonight!

November 17, 2011

The lovely folks at digital content strategy agency Quad London have organised the Online Marketing Meetup today, Thursday at 7pm near Temple & Monument tube stations. Details for the event can be found here. And I’m going to be presenting on the effect of tv advertising on organic search patterns.  It’s really interesting!  I know [...]

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Questions Digital Agencies Ask a New Lead

November 17, 2011

About to ring an agency and tell them you’re interest in having them pitch to your business?  Be ready to answer these questions, so they can give you the best campaign.   A big thanx to my in-house friends who suggested these questions! Questions a Digital Agency Always Asks a New Lead: What’s your budget?  [...]

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