Christmas SEO 2011 Tips for Retail

November 15, 2011

I wrote a great post about Christmas SEO 2011 on the Tamar blog today/yesterday.  Be sure to check out why you should consider: 1) A digital pop up Christmas shop 2) What to do with content from previous holidays 3) How to make the most of your holiday meta data And a few more tips!

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John Lewis Promotes Mobile

November 1, 2011

The new John Lewis advertisement, according to The Mill, is meant to highlight their “unrivalled knowledge in electrical products”.  But what struck me the first time I watched it was the big fat “MOBILE” under the logo.  Even more than the “online” mention, it’s impressive such a large brand known for their brick and mortar [...]

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Online Checkout Customer Experience in Real Life

October 28, 2011

This video was shared with me by @charlienin What Online Checkout Issues Plague Customers? Beyond being funny, this Google produced video highlights significant points around the online buying cycle.  Mainly that shoppers are: Frustrated by username logins & security codes Annoyed by insurance addons, additional suggested items, and T&Cs Perplexed by delivery option costs My [...]

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Top 5 Tweets for Online Retail from #SearchLove London 2011

October 26, 2011

Yesterday the conference #searchlove London 2011 finished and it was another successful event.  I noticed the crowd seemed very in-house heavy this year, especially compared to last.  Here are a few of my favourite tweets, as they related well to digital retail. @conversionfac just confirmed what I’ve always advocated …don’t make users create an account [...]

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How to Spend £1Million SEO Marketing Budget

October 24, 2011

Today I was featured (along side some other great SEOs) in the answer to the million dollar question: How would you spend a £1 million budget on a website being launched to compete with Amazon? My £1 million pound answer can be found here.  The main point of my answer was that I’d hire 11 [...]

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